HOW TO STOP A LAUNCH FROM DYING AFTER 3 DAYS
Publishing a song is not the end of the process, it's the beginning. One of the most common mistakes is to focus all your energy on the day of the release... and forget all about it on the third day. But in reality, most listeners discover a song after the release, not during. Here are some strategies to extend the [...]
WHEN IS THE RIGHT TIME TO RELEASE YOUR FIRST SONG?
Releasing your first song is a key moment. It marks the official start of your project, but it also defines how you will be perceived by the public and the industry. That's why it's not just about getting the song ready. It's about releasing it at the right time, with intention, strategy and vision. No [...]
7 CREATIVE WAYS TO INTRODUCE YOUR NEW SINGLE
Putting out a song is no longer news. It's how you present it that makes the difference. The way you introduce your single can make it grab attention, connect emotionally and get shared, or get lost amongst the thousands of releases of the day. Here are 7 creative ideas for launching your music with intention, [...]
HOW TO ANALYSE YOUR METRICS AND IMPROVE YOUR NEXT RELEASE
Releasing music without reviewing your data is like throwing darts with your eyes closed. Digital platforms give you access to key metrics that can help you understand what's working, what's not and how to fine-tune your strategy for the next release. Here's what to look at, how to interpret it and how to use it to your advantage. Where to [...]
USEFUL APPS FOR REHEARSING, ORGANISING AND COMPOSING AT HOME
Even if you have a professional recording studio (and even better if you do), there are tools that can help you organise your creative process at home, on trips or rehearsals. It's not all about recording: you also need to plan, practice, write and refine ideas. These apps can help you work on your project more efficiently between [...]
WHAT IS AN EPK AND WHY DO YOU NEED ONE?
The EPK (Electronic Press Kit) is like your professional cover letter. Whether you're looking for press, collaborations, live dates or just starting out in the industry on a serious note, you need one. It doesn't matter if you're just starting out or already have releases under your belt: a good EPK tidies up your project, gives you confidence and opens doors. What is [...]
BEHIND THE SCENES OF A SHOOTING WITH URBAN VIBE
Photo shoots are not just for beautiful images. They are part of the visual universe that surrounds your music. And in the urban context, where aesthetics communicate as much as sound, a good shoot can reinforce identity, generate content and help you differentiate yourself. But beyond the final result, there is something that connects [...]
WHAT NO ONE TELLS YOU ABOUT OFFICIAL PLAYLISTS
Joining an official playlist may seem like the "holy grail" of digital growth. And yes, it can help you get plays up fast. But there are also a lot of myths surrounding it. Not everything that glitters on a Spotify cover is gold. Here's what's usually left unsaid about editorial playlists, how to [...]
TREND-SETTING COLLABORATIONS IN 2024
2024 was a key year for musical collaborations. Beyond the big names, a clear trend was consolidated: collaborating is no longer just a marketing strategy, but a creative, identity and audience expansion tool. Here we take a look at some of the key factors behind the collabs that made the most noise this year [...].
10 CONTENT IDEAS FOR INSTAGRAM IF YOU MAKE MUSIC
Instagram is still one of the most powerful channels to connect with your audience. It's no longer just about showing the end result, but about building a narrative around your music. Here are 10 versatile content ideas, easy to adapt to any style and designed to keep your profile active, coherent and engaging.