PLAYLISTS ON PLATFORMS: VISIBILITY IS NOT THE SAME AS GROWTH
Getting on a publishing playlist may seem like the big goal for any emerging artist. And while it is certainly a valuable opportunity, it does not automatically guarantee real growth or a solid career. Visibility is a starting point. Growth, on the other hand, requires strategy, content, following and connecting with your audience. Here's what you need to know about [...]
HOW TO LEVERAGE YOUR YOUTUBE CHANNEL AS PART OF YOUR DISTRIBUTION STRATEGY
Many artists treat YouTube as just another showcase. They upload their video clip, share it a couple of times and abandon it. But YouTube, if well worked and linked to a professional distribution strategy, can become one of your most valuable assets for growth and monetisation. Here's how to leverage your YouTube channel [...]
WHAT KIND OF ARTIST ARE YOU FOR A DISTRIBUTOR? KEYS TO STAND OUT IN YOUR PROFESSIONAL PROFILE
In the world of music distribution, not all artists are the same. Beyond the number of streams or followers, what really differentiates a project within a distribution company is their vision, consistency and ability to execute. If you want your distributor to keep you on their radar for opportunities, pitching or development, [...]
CAN A PITCH BE MADE AFTER A SONG HAS BEEN RELEASED?
Many emerging artists, after releasing a song, wonder if they still have time to "make the pitch" and get into official playlists. And while the short answer is no, you can't make an editorial pitch on Spotify once the track is released, that doesn't mean the track is lost. There are ways [...]
HOW TO POSITION YOUR RELEASES ON THE PLATFORMS WITH THE HELP OF YOUR DISTRIBUTOR
Uploading music to platforms is no longer enough. The real challenge lies in getting that music heard, recommended and positioned. This is where not only your communication strategy comes into play, but also the active role that your distributor can play. This article explains how a professional distributor can help you [...]
WHAT GOES ON BEHIND THE PITCH: HOW YOUR SONG MOVES WHEN A DISTRIBUTOR BETS ON YOU
When an artist releases a song with a professional distributor, one of the key moments is the editorial pitch: the proposal to the platforms (Spotify, Apple Music, Amazon, etc.) to consider including the track in official playlists. But what happens after the pitch is made, who receives it, and what factors influence it? [...]
HOW TO LEVERAGE YOUR OLD CATALOGUE TO GROW TODAY
One of the most common mistakes among emerging artists is to think that their back catalogue is no longer valuable. But the truth is that, with the right strategy, a song released one, two or three years ago can make an impact again. In the digital age, releases don't have an expiry date: what's left over is what's left over.
WHAT DOES A DISTRIBUTOR DO WITH YOUR MUSIC CATALOGUE (WHEN THE DISTRIBUTOR ACTUALLY WORKS WITH YOU)?
Uploading music to digital platforms is only a small part of what a professional distributor can do for an artist. A catalogue is not just a playlist: it's a living asset that can generate opportunities, growth and visibility... if it's managed well. Here's what a real distributor does with a catalogue [...]
WHAT DATA TO LOOK AT AFTER LAUNCHING A SONG (AND HOW TO INTERPRET IT FOR GROWTH)?
Releasing a song is no longer the end of the creative process: it's the beginning of the strategic work. Digital platforms put valuable data at your fingertips that allow you to understand how your music is performing and make more informed decisions on future releases. But if you don't know what to look at and what each metric means, it's [...]
THE 5 THINGS THAT MOST IMPRESS A PROFESSIONAL WHEN THEY SEE YOUR PROJECT
(No, it's not the followers) When someone in the industry - an A&R, promoter, programmer or label - reviews a music project, they're not just looking at the numbers. Yes, data matters, but what really generates interest and respect is how you're building your career. Here are 5 things that make a difference [...].