HOW TO BUILD YOUR ARTISTIC IMAGE FROM SCRATCH

Artistic image is not just about how you dress or what photos you upload. It's how you communicate who you are, what you stand for and why we should pay attention to you. In a saturated market like the urban genre, having a solid image can open more doors than a good beat. What is artistic image? It is the set of [...]

5 COMMON MISTAKES WHEN UPLOADING YOUR MUSIC TO DIGITAL PLATFORMS

Uploading your music to digital platforms seems simple, but many independent artists make mistakes that affect their visibility, monetisation or even their rights. Here we explain the five most common mistakes so you can avoid them from the start. 1. Not filling in the metadata correctly Your metadata is the information that accompanies your song: title, [...]

How to Leverage Streaming Data to Enhance your Music Career

Streaming data is one of the most powerful tools independent artists have today. Platforms like Spotify, Apple Music, and YouTube Music offer an impressive amount of information about how, when, and where your music is being listened to, allowing you to make more informed decisions for your career. In this [...]

How Many Songs Should You Release Per Year? Catalogue Strategies for the Algorithm

In today's world of digital music, it is no longer enough to have talent or a good single. Today, visibility depends largely on the algorithm: the artificial intelligence that decides which songs appear in recommendations, playlists and searches. And one of the most important (and least clearly answered) questions that people ask [...]

All About Metadata: The "Invisible Code" That Can Sink or Boost Your Launch

When an independent artist uploads a song to Spotify, Apple Music or YouTube Music, the focus is almost always on the cover art, network promotion and release date. But there is a fundamental aspect that many overlook: the music metadata. This "invisible" set of data can be the difference between your song being played and [...]

How to Generate Passive Income with your Music on Digital Platforms

In the streaming era, monetising your music no longer relies exclusively on gigs or physical sales. Platforms like Spotify, Apple Music, YouTube and TikTok have opened the door to a profitable and scalable model for artists: passive income through streaming and digital licensing. But what does this really mean, and how can you [...]

The Influence of Small Distributors in the Global Digital Music Marketplace

Discover how small digital distributors are transforming the global music industry with innovation, proximity and support for independent artists. Introduction: The Power of Small Digital Distributors For a long time, major labels and distributors dominated the global music landscape. However, the digitalisation of the sector has opened up the game to new players. The [...]