Many emerging artists, after releasing a song, wonder if they still have time to "make the pitch" and get into official playlists. And while the short answer is no, you can't make an editorial pitch on Spotify once the track is releasedBut that does not mean that the issue is lost.
There is real ways to move a published song if it is done with a strategy and a medium-term vision. Here we explain what you can and cannot do.
NO: You cannot make an official editorial pitch on Spotify for Artists once published.
Spotify for Artists only allows you to submit one track to your editorial team before the launchwith at least one week in advance (but ideally 3). Once the song is published, the pitch button disappears and that channel is closed.
But that is not the end of it.
YES: You can move your song if you have a distributor working with you.
A professional distributor can submit your issue to platform publishers even after it has been published, if there is a justification to do so. Some valid reasons:
- Your song has started to move organically (in networks or media).
- You are relaunching the theme with a new cover or strategy.
- Forms part of a thematic campaign or relevant calendar
- You have new content (video, live, remix, challenge, etc.) linked to you.
In such cases, the editorial team may consider including it in playlists even weeks or months after the release.
YES: You can activate the algorithm with new actions.
Although the editorial pitch is not available, the algorithmic playlists (as Artist radio, Personalised radar o Weekly discovery) are still active. If you generate new traffic to the topic (through reels, media, TikTok or paid campaigns), the algorithm can again detect movement and start recommending your song again.
YES: You can strategically re-launch your song.
A very valid option is to make a relaunch of the same trackin format:
- Acoustic version
- Remix
- New mix or master
- Collaboration with another artist
- Official video clip or visual reinterpretation
This allows you to open a new campaign phaseThe aim is to make an editorial pitch as if it were a new release and give the issue a second life.
YES: You can move your song into separate playlists.
Official playlists are not the only way. There are thousands of independent curators, media, content creators and influencers profiles that manage playlists with thousands of listeners and that do accept already published songs.
Contacting them, creating targeted campaigns or including the topic in a content strategy can help you to position it even more. months after the original release.
Conclusion
You may not be able to make an editorial pitch on the platform once the track is released, but that doesn't mean your song is out of the game. With the right strategy, a good distributor and creativity to tell something new, you can still get the issue moving.
Do you have a song already released that you think deserves a second chance?
From our distribution company we help artists to identify the potential of their catalogue and to relaunch their songs with real strategy. Write to us if you want to discuss together how to get your music back into circulation.
