{"id":1782,"date":"2025-06-16T08:37:00","date_gmt":"2025-06-16T08:37:00","guid":{"rendered":"https:\/\/spanishpassionmusic.com\/?p=1782"},"modified":"2026-03-24T15:14:25","modified_gmt":"2026-03-24T15:14:25","slug":"what-is-an-epk-and-why-do-you-need-one","status":"publish","type":"post","link":"https:\/\/spanishpassionmusic.com\/en\/what-is-an-epk-and-why-do-you-need-one\/","title":{"rendered":"WHAT IS AN EPK AND WHY DO YOU NEED ONE?"},"content":{"rendered":"

The EPK<\/strong> (Electronic Press Kit) is like your professional cover letter. If you're looking for press, collaborations, live dates or just starting out in the industry in earnest, you need one. It doesn't matter if you're just starting out or already have releases under your belt: a good EPK tidies up your project, builds confidence and opens doors.<\/p>\n\n\n\n

<\/p>\n\n\n\n

What is an EPK?<\/h3>\n\n\n\n

A Electronic Press Kit<\/strong> is a digital document that gathers all the key information about you as an artist: who you are, what you do, how you sound and what you have achieved. It is designed for media, promoters, programmers, labels, agencies or any professional who wants to get to know you quickly and straightforwardly.<\/p>\n\n\n\n

\n\n\n\n

What should a complete EPK include?<\/h3>\n\n\n\n
    \n
  1. Artistic biography<\/strong>
    Clear, direct and up-to-date. No clich\u00e9s. It talks about your sound, your identity, your journey and where you are going.<\/li>\n\n\n\n
  2. Official photos<\/strong>
    At least 2 or 3 in good quality (vertical and horizontal). Take care of the aesthetics: they should reflect your visual universe.<\/li>\n\n\n\n
  3. Featured music<\/strong>
    Links to your best tracks, videoclips or sessions. Don't put your entire catalogue: select the most representative.<\/li>\n\n\n\n
  4. Press or achievements<\/strong>
    If you've been mentioned in the media, played at festivals or have featured numbers, include it. But don't overdo it.<\/li>\n\n\n\n
  5. Technical data (if applicable)<\/strong>
    Live format, basic technical needs, usual equipment or availability for bookings.<\/li>\n\n\n\n
  6. Links and contact<\/strong>
    All your networks, channels and, above all, a clear way to contact you or your team.<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    How do you present yourself?<\/h3>\n\n\n\n
      \n
    • PDF format<\/strong> with graphic design (can be done in Canva or Figma)<\/li>\n\n\n\n
    • Web link<\/strong> or tidy Google Drive folder<\/li>\n\n\n\n
    • Also on video<\/strong>EPKs in short audiovisual format (1-2 min) with voice-over, images and music.<\/li>\n<\/ul>\n\n\n\n

      Important:<\/strong> It should not be too heavy or have broken links. Remember that the recipient has little time.<\/p>\n\n\n\n

      \n\n\n\n

      When to use it?<\/h3>\n\n\n\n
        \n
      • When submitting your project to festivals, cycles, venues or the media<\/li>\n\n\n\n
      • When contacting brands or potential partners<\/li>\n\n\n\n
      • When concluding agreements with agencies, distributors or publishers<\/li>\n\n\n\n
      • Even in strategic meetings, to show your professionalism.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Conclusion<\/h3>\n\n\n\n

        Having a good EPK is about showing that you are serious about your career. It's not about impressing with smoke and mirrors, it's about making it clear who you are and what you have to offer. In an environment where you receive a lot of content on a daily basis, being clear, direct and professional can get you heard. And that often changes everything.<\/p>","protected":false},"excerpt":{"rendered":"

        El EPK (Electronic Press Kit) es como tu carta de presentaci\u00f3n profesional. Si est\u00e1s buscando prensa, colaboraciones, fechas en directo o simplemente empezar a moverte en la industria con seriedad, necesitas uno. No importa si acabas de empezar o ya tienes lanzamientos: un buen EPK ordena tu proyecto, da confianza y abre puertas. \u00bfQu\u00e9 es […]<\/p>\n","protected":false},"author":2,"featured_media":1783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/posts\/1782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":1,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":10769,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/posts\/1782\/revisions\/10769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/media\/1783"}],"wp:attachment":[{"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spanishpassionmusic.com\/en\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}