Pre-save is one of the most effective (and often underestimated) tools to boost a music release. It doesn't cost the artist or the fan anything, but it can make all the difference in the early days of visibility, especially on platforms like Spotify.
What is a pre-save?
It's a feature that allows your followers to save your song or EP. formerly before it is officially available. On the day of release, the song will automatically appear in your library.
This not only makes it easier to be heard. It also sends signals to the platform's algorithms to consider your topic relevant from minute one.
Why does it matter?
A well-worked pre-save generates:
- Initial tractionmore listens from day one
- Better metrics for algorithmsmore chances to get into automatic playlists
- Direct engagement with your audience: converting followers into active listeners
- Behavioural dataSome tools allow you to know who saved the song.
How is it activated?
You must upload your song to your distributor at least 2 to 3 weeks in advance. Some distributors generate the link automatically (e.g. Feature.fm, ToneDen, Hypeddit, or directly via Spotify for Artists if you have access to the pitch).
Once you have the link, start the strategy.
Basic pre-save strategy
- It creates urgency and expectation
- "Save my new theme before it comes out".
- "Only with the pre-save you will be able to listen to it before in your library".
- Generate varied content
- Stories with countdown
- Reels or TikToks explaining the meaning of the topic
- Teaser images with part of the cover
- Include the link in all your networks
- Instagram bio
- First comment on your posts
- Description of your videos
- Direct messages if you have a small community
- Reward action
- Raffle among those who pre-save
- Sending exclusive content (demo, alternative version, unreleased video)
- Follow up before the launch
- Remember how many days are left
- Share previews or excerpts
- Publicly thanks those who have done so.
What NOT to do
- Launch the pre-save just once and forget about it.
- Put the link without context
- Using generic or non-identifying images
- Thinking that it is no good "because you are small".
- Failure to measure results and learn from each campaign
Conclusion
The pre-save is not just a button: it's a direct, free and effective music marketing tool. If you know how to use it, it helps you start strong, with momentum and data. It's not for "feed stuffing": it's part of a serious artist strategy.
