Claiming your artist profile on Spotify is an important step, but not enough on its own. Many artists complete the process and don't touch the profile again for months, missing a key opportunity to prepare their releases well.
Once you have access to Spotify for Artists, there are a number of basic actions you should take as soon as possible to get your profile ready and avoid problems later on.
COMPLETE THE PROFILE BEFORE THINKING ABOUT GROWING
The first thing to do is to check that the profile is complete and coherent. Empty biographies, generic images or outdated information convey improvisation and detract from the credibility of the project.
Having a clear bio, a recognisable image and a neat profile doesn't make the music work better, but it does make it easier for newcomers to quickly understand who you are and what they can expect.
CHECK THAT YOUR ENTIRE CATALOGUE IS PROPERLY ALLOCATED
One of the most frequent mistakes after claiming a profile is not checking that all the songs are correctly associated. Sometimes tracks appear that are not yours or your own releases are missing.
Detecting these problems early makes it easier to fix them before they affect statistics, algorithms or future publications.
ACTIVATE DATA ACCESS AND UNDERSTAND WHAT TO LOOK AT
Spotify for Artists offers a lot of data, but not all of it is equally useful at first. Beyond the monthly listeners, it's worth starting to look at:
- Evolution of listens per song
- Saves and replays
- Traffic source (profile, playlists, searches)
It's not about obsession, it's about becoming familiar with how your music behaves.
PREPARE THE PROFILE FOR FUTURE LAUNCHES
A claimed profile gives access to key tools for pitches: editorial pitching, date control and profile customisation.
Preparing this in advance avoids last-minute rushing and mistakes that are often made when everything is done in a hurry.
DO NOT CONFUSE ACCESS WITH STRATEGY
Having Spotify for Artists is not a strategy in itself. It is a tool. The important thing is how you use it and with what criteria.
Many artists believe that, once the profile is claimed, growth will come on its own. In reality, it is at this point that the real work of analysis, planning and decision making begins.
USING THE PROFILE AS PART OF THE PROJECT, NOT AS A FORMALITY
The artist profile is not just a technical sheet. It is an extension of the musical project within the platform. Taking care of it, revising it and updating it is part of the artist's professional development.
The earlier the profile is integrated into the overall strategy, the more sense each future launch will make.
Claiming the profile is the first step. Knowing what to do next makes the difference between having access to a tool and actually using it to the project's advantage.
