"I make music, I don't posture". We have heard that phrase a thousand times. But the reality is that, today more than ever, image also communicates. We are not talking about filters or about looking like someone you are not, but about taking care of what you transmit with your aesthetics, your visual identity and your digital presence.
If you want to be taken seriously, you need an image consistent with your music.
What is "image" really?
It's not just how you dress or what cover you have.
Your image is the set of signals you give:
- Visuals on networks, videos, front pages
- Live aesthetics, sessions, looks
- Communication style, tone, attitude
Your image can be simple or sophisticated, urban or experimental? the important thing is that it has intention.
1. The image is the gateway to your project.
Before they listen to your song, they will see your profile, your cover or a reel.
What do they take away in those 3 seconds?
If it doesn't make an impact or doesn't connect, they will probably leave without listening to you.
2. A good image doesn't need a budget, it needs direction
You don't need expensive clothes or a magazine photographer. You need aesthetic coherence, clear references and a defined energy.
A well thought-out idea is worth more than an expensive session with no identity.
3. A well-groomed image sets you apart
In a saturated market, visuals can help you:
- To be remembered
- Recognising your project at first sight
- That you connect emotionally from the visual
And that is not "posturing": it is creative strategy.
4. Strengthen your narrative and your sound
Is your music nostalgic? Let the visuals breathe that.
Is it direct and streetwise? Let your aesthetics say it before you do.
The image is not decoration: it is extended narrative.
5. Industry values it more than you think.
Labels, media, programmers, brands...
A strong image builds confidence.
He tells them: "this person knows who he is and where he is going".
Conclusion
Taking care of your image is not about selling yourself. It's about telling who you are, with all your senses.
And if you don't define it, others will do it for you (or worse, pass you by).
Your image should not compete with your music: it should accompany it.
Make the visual sound like you too.
