Uploading music to platforms is no longer enough. The real challenge lies in to get that music heard, recommended and positioned. This is where not only your communication strategy comes into play, but also the active role your distributor can play.
This article explains how a professional distribution company can help you to better position your songs on platforms such as Spotify, Apple Music or YouTube Music, and what you as an artist can do to make that work together.
1. Make sure your music gets a head start in the system.
It all starts before the launch. A good distributor reviews:
- May your song have complete and consistent metadata
- Make your cover and title attractive and professional.
- That the delivery date respects the editorial pitch deadlines (minimum 3 weeks).
This is key to ensuring that platforms interpret your content well from the outset and consider you for placement.
2. Prepare a solid, tailor-made pitch
The pitch is your song's letter of introduction to playlist editors. A professional distributor:
- Write a pitch with a clear focus (genre, narrative, target).
- Tailor it to each platform and market
- Leverages its internal relationships to reinforce that pitch with follow-up
A generic or poorly written pitch can make a good song go completely unnoticed.
3. Activate internal or external campaigns according to the potential of the issue.
Depending on the style, timing and content plan, the distributor can help you:
- Detecting the best time to launch
- Connect with independent playlist curators
- Reinforcing traffic from networks or press to activate the algorithm
Positioning is not just about appearing in playlists: it's about your song gain natural traction within the system.
4. Work on your artist profile to reinforce perception.
Your catalogue, your photos, your bios and your activity have an influence. Platforms reward the consistency and professionalism. A distributor that gets involved helps you:
- Review your visual assets
- Order your releases and improve your profile
- Using tools such as Spotify for Artists or Apple Music for Artists correctly.
All this helps to the algorithm relates you better and the audience connects faster.
5. Measure, adjust and push again
Positioning does not end on the day of release. A good distributor:
- Analyses the initial behaviour of the subject
- Detects peaks, troughs or territories where it works
- Decide whether to relaunch, include it in thematic campaigns or move it to other markets.
This post-launch monitoring is key to scaling issues that are starting to grow organically.
Conclusion
Positioning a song on platforms does not only depend on the algorithm, but on the joint work between artist and distributor. The better you know the system and the more aligned your project is, the easier it will be for your music to get a good position on the platforms. find its place (and its audience).
