Social media is no longer just a promotional tool: today it is also a key source of income for independent musicians. Platforms such as TikTok, Instagram Reels and YouTube Shorts allow you to monetise your music every time it is used in a video. But how can you make sure that happens? The answer lies in working with a digital distributor to manage the monetisation of your social media content.
Why is it important to distribute your music on social media?
More than 75% of music discovery happens on social platforms. When a content creator uses your song in a viral video, your music can reach millions of people... and generate real revenue.
How does music monetisation in networks work?
When you distribute your music with a digital distributor with agreements with Meta, YouTube and TikTok, your song is uploaded to their audio libraries. From there:
- TikTokEvery time someone uses your audio, you generate revenue.
- Instagram ReelsYour songs can become part of Meta's music library.
- YouTube Content IDYour songs are automatically detected in any uploaded video, and you can monetise it even if you didn't upload it yourself.
Advantages of using a digital distributor to monetise networks
- Automatic registration in Content ID and Meta Rights Manager
- Global royalty collection for use in UGC (user-generated content)
- Protection against unauthorised use
- Detailed usage and revenue reports per platform
Tips to increase your social media revenue
- Regularly upload clips of your songs on TikTok and Instagram.
- Invite your fans to use your sounds in their content.
- Collaborate with content creators and micro-influencers.
- Use titles and descriptions with SEO keywords to make your music easy to find.
- Take advantage of trends and challenges to make your music viral.
Conclusion
Today more than ever, music and visual content go hand in hand. Leveraging social media monetisation is key to building a profitable and sustainable career as an artist. A good digital distributor not only puts your music on Spotify, but also where it really goes viral: on TikTok, Instagram and YouTube.
