EL DÍA QUE TU PROYECTO EMPIEZA A DAR DINERO (Y NADIE TE EXPLICA QUÉ HACER CON ESO)
Hay un momento en la carrera de un artista en el que el proyecto empieza a generar ingresos reales. No necesariamente grandes cifras, pero sí dinero constante: royalties, conciertos, sincronizaciones, adelantos o colaboraciones. Curiosamente, este punto suele pillarle a muchos artistas sin preparación. Se habla mucho de crecer, pero muy poco de qué hacer cuando […]
THE IMPORTANT THINGS NO ONE TELLS AN ARTIST WHEN HE OR SHE STARTS TO DO WELL
When a project starts to work, many things change. There are more listeners, more messages, more opportunities and, in general, more noise around the artist. However, there are a number of key aspects of this stage that almost nobody explains and that make the difference between really growing or losing control of the project. These [...]
WHEN THE PROBLEM IS NO LONGER TO GROW, BUT TO SUSTAIN GROWTH
Getting good numbers is an important milestone, but it is not the end of the road. For many artists, the real challenge starts right after: sustaining that growth without losing direction, quality or energy. At this stage, the project stops needing one-off pushes and starts to demand structure, criteria and a medium-term vision. [...]
WHEN NUMBERS GO UP, DECISIONS WEIGH MORE HEAVILY
One of the less obvious changes when a project starts to grow is that every decision starts to have more consequences. What used to be reversible, now leaves its mark. What used to affect only one song, now impacts the whole profile. Having good numbers not only amplifies the visibility of the project, it also amplifies [...].
WHEN YOU STOP BEING AN EMERGING PROJECT: WHAT REALLY CHANGES IN A GROWING PROJECT
There is an unclear moment in an artist's career when they are no longer emerging, but neither are they consolidated. The numbers start to become serious, the catalogue has traction and the project is no longer “promising”. However, many artists continue to work as if nothing has changed. This mismatch between [...]
WHEN YOU ALREADY HAVE NUMBERS: THE MISTAKES THAT CAN STUNT YOUR GROWTH AS AN ARTIST
Getting good numbers on platforms is not easy. Stable monthly listeners, songs that work and a responsive audience indicate that the project has passed the initial phase. However, it is at this point that many artists stagnate without understanding why. The problem is often not the music or the [...]
COMMON MISTAKES WHEN STARTING TO USE SPOTIFY FOR ARTISTS
Getting access to Spotify for Artists is an important step, but many artists make mistakes right at this early stage that cost time, visibility and frustration. Most of these mistakes have nothing to do with the music, but rather with how the profile is managed and the decisions that are made without a thorough understanding of how to [...]
WHAT TO DO AFTER CLAIMING YOUR ARTIST PROFILE ON SPOTIFY
Claiming your artist profile on Spotify is an important step, but not enough on its own. Many artists complete the process and don't touch the profile again for months, missing a key opportunity to prepare their releases well. Once you have access to Spotify for Artists, there are a number of basic actions to take.
HOW TO CLAIM YOUR ARTIST PROFILE ON SPOTIFY FOR THE FIRST TIME (STEP BY STEP)
Claiming your artist profile on Spotify is one of the first key steps when you start taking your music project seriously. However, many artists don't know when to do it, how to do it correctly or what happens if multiple profiles appear under the same name. In this guide, we explain how to claim your artist profile [...]
THE REAL PACE OF AN ARTISTIC CAREER (AND WHY ALMOST NOBODY EXPLAINS IT TO YOU)
One of the biggest sources of frustration for an artist is the feeling that he or she is going slow. That results take time, that others are moving faster, or that the effort is not immediately reflected. In large part, this happens because there is a distorted idea of the real pace of an artistic career. Most artistic trajectories [...]