Photo shoots are not just for beautiful images. They are part of the visual universe that surrounds your music. And in the urban context, where aesthetics communicate as much as sound, a good shoot can reinforce identity, generate content and help you differentiate yourself.
But beyond the final result, there is one thing that is particularly connecting: the behind the scenes.
Why does showing the process matter?
Because it generates closeness. Because it shows effort, authenticity and creativity. Because it turns a simple photo into a story that people can follow.
And because it gives a lot of useful content: stories, reels, posts, captions, even inspiration for your community.
What to include in a good behind the scenes?
- Actual preparations
- Choosing outfits
- Light tests or backgrounds
- Arrival on site
- Spontaneous moments
- Laughter, mistakes, tests that didn't work out
- Changes in clothing, make-up or attitude
- Team in action
- Photographer at work
- Art director, stylist, helping friends
- Technical details that provide context
- Your reactions
- Natural comments
- Ideas that come up on the fly
- How you felt at the time
- Before / after
- Shows an unedited shot vs. the final shot
- Share how you changed everything with a pose or a change of attitude.
How to make the most of this content
- Stories during the day to keep your audience active
- Reels or edited TikToks with their own music
- Carousels on Instagram showing the step by step
- Narrated clips telling why you did that shooting and how it connects with your music
Practical advice
- Advise the team that you will be recording the process.
- Use a tripod or someone you trust to capture moments.
- Carry visual references to avoid improvising everything
- Don't look for perfection: look for truth and aesthetics.
Conclusion
The result of a shooting matters, but so does the process. Sharing the behind the scenes not only generates content: it reinforces your identity as an artist. It shows who you are beyond the filter. And that, nowadays, connects more than any pose.
