BEHIND THE SCENES OF A SHOOTING WITH URBAN VIBE
Photo shoots are not just for beautiful images. They are part of the visual universe that surrounds your music. And in the urban context, where aesthetics communicate as much as sound, a good shoot can reinforce identity, generate content and help you differentiate yourself. But beyond the final result, there is something that connects [...]
WHAT NO ONE TELLS YOU ABOUT OFFICIAL PLAYLISTS
Joining an official playlist may seem like the "holy grail" of digital growth. And yes, it can help you get plays up fast. But there are also a lot of myths surrounding it. Not everything that glitters on a Spotify cover is gold. Here's what's usually left unsaid about editorial playlists, how to [...]
TREND-SETTING COLLABORATIONS IN 2024
2024 was a key year for musical collaborations. Beyond the big names, a clear trend was consolidated: collaborating is no longer just a marketing strategy, but a creative, identity and audience expansion tool. Here we take a look at some of the key factors behind the collabs that made the most noise this year [...].
10 CONTENT IDEAS FOR INSTAGRAM IF YOU MAKE MUSIC
Instagram is still one of the most powerful channels to connect with your audience. It's no longer just about showing the end result, but about building a narrative around your music. Here are 10 versatile content ideas, easy to adapt to any style and designed to keep your profile active, coherent and engaging.
THE POWER OF A GOOD PRE-SAVE STRATEGY
The pre-save is one of the most effective (and often underestimated) tools to boost a music release. It doesn't cost the artist or the fan anything, but it can make all the difference in the early days of visibility, especially on platforms like Spotify. What is a pre-save? It's a feature that allows your followers to save [...]
HOW TO PROTECT YOUR COPYRIGHT AS AN INDEPENDENT ARTIST?
Creating music is an artistic act, but it is also a legal act. If you don't protect what you create, you're leaving the door open for others to exploit, copy or profit from your work without giving you credit or income. Here's a clear and practical guide to making sure your songs are protected.
HOW AN ARTIST CAN GO FROM 5K TO 50K MONTHLY LISTENERS
Gaining visibility on digital platforms doesn't require a record deal or a huge budget. With strategy, consistency and constant work, it is possible to scale your numbers from a small base. This case summarises how an independent urban artist increased his monthly listeners on Spotify tenfold in just four months. Starting point Launching with planning [...]
WHY TIKTOK CAN POWER YOUR NEXT HIT?
TikTok is no longer just a social network for dancing. It's one of the most powerful music discovery engines out there right now. If you do rap, reggaeton, trap, drill or any other urban sub-genre, to ignore TikTok is to leave money and visibility on the table. Why is it so powerful? Recent cases prove it Many [...]
THE KEYS TO A GOOD DIGITAL LAUNCH
In the urban genre, releasing a song is not just about posting it on Spotify. It's about creating a narrative, building buzz, activating your community and leveraging every platform so your music doesn't go unnoticed. Here are the key steps for your next release to make a real impact. 1. Plan ahead Improvisation doesn't generate traction. [...]
DSPs EXPLAINED: HOW SPOTIFY, APPLE MUSIC AND YOUTUBE MUSIC WORK?
If you make music and want to make a living from it, you need to understand how DSPs (Digital Service Providers) work. It's not enough to be on Spotify. You need to know how music moves within each platform, how revenue is generated and what strategies position you best. What is a DSP? A DSP (Digital Service Provider) [...]
