HOW TO TURN A SMALL GIG INTO A BIG OPPORTUNITY
Not all the gigs are going to be at festivals or sold out. And that's OK. A small gig - a room with 30 people, an acoustic in a shop, a local showcase - can be a brutal building tool if you know how to play it right. Here are some ideas and strategies to make even a modest show [...]
THE INVISIBLE ROLE OF THE ARTIST: EVERYTHING YOU DO BESIDES SINGING
From the outside, being an artist looks like uploading songs, recording videos and giving concerts. But behind every release there are dozens of unseen tasks. And often, that invisible work is what makes the difference between a hobby and a career. Here we debunk the myth of the "just sing" and show everything that [...]
HOW TO WORK ON YOUR MUSIC PROJECT WITHOUT GETTING OVERWHELMED OR BURNT OUT
Combining music with a job, studies or other responsibilities is not easy. The problem is not having little time, but not knowing how to organise it. Many artists burn themselves out by demanding themselves as if they had a team of 10 people behind them, when in reality they do everything alone. Here are some real keys to making progress [...]
COMMON MISTAKES THAT STUNT AN ARTIST'S GROWTH (AND HOW TO AVOID THEM)
Making good music is no longer enough. Many talented projects stagnate not because of a lack of quality, but because of poorly managed decisions, lack of strategy or avoidable mistakes. Here is a clear and straightforward list of the most common mistakes that slow down growth... and how to get out of it. 1. Publishing without a strategy [...]
HOW TO STOP A LAUNCH FROM DYING AFTER 3 DAYS
Publishing a song is not the end of the process, it's the beginning. One of the most common mistakes is to focus all your energy on the day of the release... and forget all about it on the third day. But in reality, most listeners discover a song after the release, not during. Here are some strategies to extend the [...]
WHEN IS THE RIGHT TIME TO RELEASE YOUR FIRST SONG?
Releasing your first song is a key moment. It marks the official start of your project, but it also defines how you will be perceived by the public and the industry. That's why it's not just about getting the song ready. It's about releasing it at the right time, with intention, strategy and vision. No [...]
7 CREATIVE WAYS TO INTRODUCE YOUR NEW SINGLE
Putting out a song is no longer news. It's how you present it that makes the difference. The way you introduce your single can make it grab attention, connect emotionally and get shared, or get lost amongst the thousands of releases of the day. Here are 7 creative ideas for launching your music with intention, [...]
HOW TO ANALYSE YOUR METRICS AND IMPROVE YOUR NEXT RELEASE
Releasing music without reviewing your data is like throwing darts with your eyes closed. Digital platforms give you access to key metrics that can help you understand what's working, what's not and how to fine-tune your strategy for the next release. Here's what to look at, how to interpret it and how to use it to your advantage. Where to [...]
USEFUL APPS FOR REHEARSING, ORGANISING AND COMPOSING AT HOME
Even if you have a professional recording studio (and even better if you do), there are tools that can help you organise your creative process at home, on trips or rehearsals. It's not all about recording: you also need to plan, practice, write and refine ideas. These apps can help you work on your project more efficiently between [...]
WHAT IS AN EPK AND WHY DO YOU NEED ONE?
The EPK (Electronic Press Kit) is like your professional cover letter. Whether you're looking for press, collaborations, live dates or just starting out in the industry on a serious note, you need one. It doesn't matter if you're just starting out or already have releases under your belt: a good EPK tidies up your project, gives you confidence and opens doors. What is [...]
