HOW TO LEVERAGE YOUR OLD CATALOGUE TO GROW TODAY
One of the most common mistakes among emerging artists is to think that their back catalogue is no longer valuable. But the truth is that, with the right strategy, a song released one, two or three years ago can make an impact again. In the digital age, releases don't have an expiry date: what's left over is what's left over.
WHAT DOES A DISTRIBUTOR DO WITH YOUR MUSIC CATALOGUE (WHEN THE DISTRIBUTOR ACTUALLY WORKS WITH YOU)?
Uploading music to digital platforms is only a small part of what a professional distributor can do for an artist. A catalogue is not just a playlist: it's a living asset that can generate opportunities, growth and visibility... if it's managed well. Here's what a real distributor does with a catalogue [...]
WHAT DATA TO LOOK AT AFTER LAUNCHING A SONG (AND HOW TO INTERPRET IT FOR GROWTH)?
Releasing a song is no longer the end of the creative process: it's the beginning of the strategic work. Digital platforms put valuable data at your fingertips that allow you to understand how your music is performing and make more informed decisions on future releases. But if you don't know what to look at and what each metric means, it's [...]
THE 5 THINGS THAT MOST IMPRESS A PROFESSIONAL WHEN THEY SEE YOUR PROJECT
(No, it's not the followers) When someone in the industry - an A&R, promoter, programmer or label - reviews a music project, they're not just looking at the numbers. Yes, data matters, but what really generates interest and respect is how you're building your career. Here are 5 things that make a difference [...].
"I'M NOT READY YET": THE MYTH OF WAITING UNTIL EVERYTHING IS PERFECT TO GET STARTED
Perfectionism disguised as "professionalism" is one of the biggest blockages an artist can have. Phrases like "I don't have the final sound yet", "I don't have enough fans" or "I'd better wait until it's all locked in" sound logical... but they often hide fear, insecurity or paralysis. The truth is this: you're never going to [...]
ARE YOU SERIOUS ABOUT YOUR MUSIC OR ARE YOU JUST POSTING STUFF?
Uploading songs is not the same as building a career. Posting for the sake of posting, aimlessly, without narrative or strategy, can make you feel like you're moving forward... but in reality you're just going in circles. Being an artist is not just about making music. It's about creating a project with direction. If you've ever felt like you're publishing, but it doesn't happen [...]
NO MANAGER IS NO EXCUSE: HOW TO ORGANISE YOUR PROJECT ON YOUR OWN (AND NOT DIE TRYING)
Having a manager helps. But not having one doesn't take you out of the game. Today, many artists are building real careers without a manager, just with intention, structure and vision. If you're just starting out, this is the norm. And you can organise yourself to move forward without relying on anyone. Here are some real keys to self-manage without collapsing. 1. Be your [...]
ARE YOU BUILDING A COMMUNITY OR JUST ADDING NUMBERS?
Having followers is not the same as having a community. You can have 10,000 people watching... and nobody listening. Or you can have 200 who share everything, buy your merch, go to your concerts and defend you in every post. In the age of the algorithm, real connection is worth more than inflated numbers. Here we give you [...]
IT'S NOT POSTURING: IT'S STRATEGY. THIS IS HOW YOU BUILD AN IMAGE THAT CARRIES WEIGHT
"I make music, I don't posture". We have heard that phrase a thousand times. But the reality is that, today more than ever, image also communicates. We are not talking about filters or about looking like someone you are not, but about taking care of what you transmit with your aesthetics, your visual identity and your presence [...].
IT'S NOT ABOUT FAME: IT'S ABOUT METHOD. LEARN FROM THOSE WHO HAVE ALREADY MADE IT
Behind every artist who has "made it big" there is much more than talent or visibility. There is structure, criteria, strategy and method. Even if you are just starting out, there are lessons that you can apply from now on, without the need to have millions of streams or a giant team. This is not about copying, it's about understanding how those who already work [...]