Many artists think that distributing their music is simply uploading a file to Spotify. But behind every release there is a complex system, full of technical details, tricks and strategic decisions that can make the difference between being noticed and going unnoticed.
Here are some tidbits (and truths) about the world of digital distribution that you probably haven't been told.
1. Your song is not on Spotify "instantly".
Although some platforms allow you to upload music 24-48h in advance, if you want to opt-in to editorial playlistsyou must hand it in with minimum 3 weeks in advance. Platforms have their own internal review, analysis and positioning processes. The more margin, the better.
2. You can distribute a track without having uploaded it to networks yet.
There are artists who release a teaser, launch an intriguing campaign or even record the video clip. after uploading the issue to the distributor. The order of the factors may vary, as long as there is a strategy.
3. Your filename and metadata matter (more than you think)
If you upload a topic with errors in the title, misspelled name or undefined genders, you can:
- Confusing editors
- Blocking the pitch
- Affect your search engine ranking
It all starts with deliver the data well.
4. Not all platforms pay the same (or at the same rate).
Spotify pays monthly. YouTube may take longer. TikTok pays little but positions strongly. Apple pays better, but requires more curation. Understanding this helps you plan your revenue and expectations more realistically.
5. You can enter playlists without pitching
The algorithmic playlists such as Custom Radar, Daily Mix or Artist Radio. no editorial pitch required. They are triggered by organic activity (saves, repeats, shares). If you work well on your content in networks, the algorithm gets to work for you.
6. Old" launches can be resurrected (if you work well).
A song you released 2 years ago can be moved again if you reverse it, make content around it or include it in a campaign. Platforms don't forget... but they need you to remind them why the issue matters today.
7. Some songs are blocked due to cover or title errors.
Yes, your issue may be rejected if:
- The cover has the logo of a platform
- Name is capitalised without justification
- Title has emojis, censored words or misused special characters
A good distributor checks this before it becomes a problem.
Conclusion
Distributing music is not a matter of uploading and waiting. It is a process with many details that, if worked out well, multiply your opportunities. And if you have a team that translates it, understands it and applies it, you're going to sound where you play... and how you play.
