When an artist releases a song with a professional distribution company, one of the key moments is the editorial pitchThe proposal to the platforms (Spotify, Apple Music, Amazon, etc.) to consider including the track in official playlists.
But what happens after you make that pitch, who gets it, what factors influence it, what does your distributor do to move your issue if it really goes for it?
Here we tell you what goes on behind the scenes.
1. The pitch does not go to a "robot": it is received by a real editorial team.
The main platforms have human teams that curate playlists by genre, mood and territory. When your distributor makes a pitch, that information goes to the people in charge of each playlist - and yes, read each proposal.
So, it's not just "click send": it matters what is said, how it is said and who says it.
2. A good distributor adapts the pitch according to each platform and territory.
Submitting a song to Spotify is not the same as submitting it to Apple Music, YouTube Music or Amazon. Each platform has its own style, language and editorial criteria.
A professional distribution company prepares adapted versions of the pitch, chooses the key territories where there is most potential and sends it to the relevant editorial team with solid arguments.
3. If there is a direct relationship with the publishers, there is follow-up.
When a distributor has an ongoing relationship with publishers (something that does not happen with automatic aggregators), it can:
- Personalised pitch follow-up
- Insist if the issue is working organically
- Propose new playlists where you can fit in.
This increases the real chances to enter editorial playlists.
4. The pitch is not only for the new topic: your entire profile is reviewed.
When a publisher receives your song, don't just listen to that track. Look at your artist profile, your previous releases, your data, your visual narrative, whether or not you are active in networks...
A good distributor helps you to get all of that aligned and preparedso that when the time comes, it all adds up.
5. What if you don't get on the playlist? There are more options
If the editorial pitch does not achieve immediate results, an involved distributor can:
- Working on the issue in the medium term in thematic campaigns
- Detect relevant user playlists to include you in them
- Analyse performance for re-launch or inclusion in future campaigns
Because the pitch not a single shotis part of an ongoing strategy.
Conclusion
The editorial pitch is not magic, but it is not random either. If your distributor is really committed to your project, there's a lot of work behind it to move your song, connect with publishers and building sustainable opportunities. And that makes a difference.
