Having followers is not the same as having a community. You can have 10,000 people watching... and nobody listening. Or you can have 200 who share everything, buy your merch, go to your concerts and defend you in every post.
In the age of the algorithm, real connection is worth more than inflated figures. Here we give you clues to understand if you are building something solid or just uploading empty numbers.
1. Do they write to you or do they just see you?
Followers who message you, reply to stories, share your topics or ask about your next steps. are part of a real community.
If no one interacts with you, even if you get a lot of likes... it's just superficial noise.
2. Do they recommend you?
A community does not just consume: recommend, share, show off.
If there are people who mention you without you asking them to, who include you in playlists, who use your songs in videos... that's community.
3. Do they know who you are or do they only know one song?
A community doesn't just stick with the topic you hit. It wants to know more: your history, your processes, your evolution.
If they only follow you for one song but don't connect with the project, you have reach... but no base.
4. Do you speak or do you also listen?
Building community is not just about you. It's about interacting, responding, thanking, observing.
Ask questions, share feedback, answer DMs. Community grows in conversation, not in monologue.
5. Do you have names of your own on your radar?
If you can name 5-10 people who are always there, who support you, who follow you from the beginning... you are sowing well.
Don't underestimate the power of small links: a career can be built with 100 real people rather than 10,000 ghosts.
How to cultivate community?
- Show your process, not just the result
- Value those who already support you, don't just look for new supporters.
- Be transparent: share the good, the difficult, the real.
- Create spaces (newsletter, close friends, private group, etc.) for those who are closest to you.
- Adding value: not everything has to be self-promotion
Conclusion
The community is the soil where your project grows. Without it, there are numbers. With it, there is a career.
Don't look for virality: seeks connection. Because at the end of the day, what sustains an artistic project... is the people who make it their own.
