Learn how to write an effective editorial pitch in Spotify for Artists and increase your chances of getting into official playlists.
Introduction: Your Chance to Shine in front of Spotify Curators
If you're an independent artist or work with a label, you know that getting on a Spotify editorial playlist can change everything. From gaining thousands of listeners to positioning yourself as a relevant proposition in the industry. The first step to achieving this is knowing How to write an effective editorial pitch on Spotify for Artists.
In this article you will learn how to write the perfect copy that will catch the attention of Spotify curators and maximise your chances of being included in editorial lists.
What is the Editorial Pitch on Spotify for Artists?
H2: The Key to Enter Official Playlists
The editorial pitch is a form that you can fill in at Spotify for Artists when you schedule a new release. This form is reviewed by Spotify's editorial team to decide if your track fits into one of their playlists.
You can only pitch before the launch and for songs that have not yet been published.
Key Elements of an Effective Editorial Pitch
H2: What Spotify Wants to Know
- Genre and sub-genre: Select precisely to get to the right lists.
- Instrumentation: Clarify if it is a band, soloist, if there are synthesizers, strings, etc.
- Mood or atmosphereEnergetic, melancholic, festive, introspective...
- Language of the songFundamental for regional playlists.
- Launch type: Single, EP or album.
- Free descriptionYour golden moment to convince the curator.
How to Write an Impactful Description
H2: Tips for your Free Text
- Tell a storyDescribes the context of the song, inspiration or collaborations.
- Includes relevant dataProducers mentioned, tour dates, promotional campaigns.
- Focus on listener valueWhat emotions does it convey, what makes this song special?
- Avoid generic phrases such as “it is a very special subject for me” without context.
Example:
“This track mixes trap with modern flamenco, produced by XYZ (collaborator of Aitana and Rels B). Inspired by nights in Madrid, it is part of a series of singles culminating in an EP in September. We plan a TikTok campaign and live performance at the Urban Fest festival.”
When and Where to Pitch Editorial
- Upload the song at least 7 days prior to release through your digital music distributor.
- Pitch from Spotify for Artists, in the section “Forthcoming releases”.
Conclusion: A Good Pitch Opens Big Doors
Writing an effective editorial pitch in Spotify for Artists is a powerful tool to gain visibility in the streaming world. Work together with your digital music distributor to organise your pitching strategy ahead of time, and make sure that each song has its best possible presentation to the curators.
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