For a long time, the idea has been repeated that the more releases an artist makes, the more his or her project will grow. In 2026, this logic no longer stands on its own and, in many cases, has the opposite effect.
Constantly releasing music can be a good thing, but doing so without strategy, context and direction often leads to creative burnout, audience saturation and increasingly poor results.
THE MISTAKE OF CONFUSING CONSTANCY WITH ACCUMULATION
Consistency is not about releasing music non-stop, but about maintaining consistency over time. Releasing songs one after the other without giving them space and space prevents each release from fulfilling its function.
When everything is launched too quickly, nothing really takes hold. The audience does not connect, the data is not consolidated and the project loses impact.
WHEN MORE LAUNCHES MEAN LESS ATTENTION
Every song needs context, communication and time to be heard. Pitching too often reduces the audience's ability to pay attention and creates a sense of noise rather than interest.
In many cases, the problem is not that a song does not work, but that it has had no real time to work before being replaced by the next song.
THE IMPACT OF LAUNCHING WITHOUT A CATALOGUE STRATEGY
A musical project is not built only with new songs, but with a catalogue that is strengthened over time. Releasing without thinking about how each track fits into the whole weakens the artist's identity.
In 2026, growing up means understanding that each release affects the performance of the entire profile, not just an isolated song.
FEWER, BETTER THOUGHT-OUT LAUNCHES
Reducing the number of releases does not mean slowing down growth. On the contrary, it allows us to take better care of each song, to analyse data more clearly and to adjust future decisions.
Many projects grow more when they slow down and raise the level of planning.
TO GROW IS NOT TO GO FASTER, IT IS TO GO WITH DIRECTION.
Sustainable growth is not about releasing more music, but about releasing better music. Having a clear strategy, a manageable pace and a medium-term vision generates more solid results than the constant accumulation of songs.
Releasing music with criteria, space and strategy allows each song to truly contribute to the growth of the project, rather than being diluted in saturation.
